Samsung Digital AV
RoadShow 2007 - Art of Experience
Bluetooth 26 Apr 2007
Samsung REDEFINES DIGITAL home entertainment with its
Latest Range of Audio-Visual Products
-Samsung consolidates leadership in High Definition with the world’s first
launch of the built-in MPEG4 AVC (H.264) HD Integrated Digital Television (IDTV)
- Company aims to extend market share in the TV and MP3 Player markets with
holistic home entertainment offering
SINGAPORE, 26 April 2007 – Samsung Electronics demonstrated its passion for
enriching consumers’ lifestyles today, unveiling the world’s first Integrated
Digital Television (IDTV) with a dedicated built-in MPEG4 AVC (H.264) HD decoder
and DVB-T tuner and more than 40 of its latest audio-visual products at the
Samsung Digital AV Roadshow 2007. Showcasing its comprehensive range of home
entertainment products including cutting-edge High Definition (HD) and mobile
multimedia offerings, the company aims to extend its leadership in the TV market
and increase its share in the MP3 player market around the region.
“Samsung is passionate about leveraging our innovations in technology and design
to enhance consumers’ lifestyles. Today, the launch of the world’s first MPEG4
AVC HD IDTV here in Singapore demonstrates our commitment to deliver a full
entertainment experience with rich colours, sharp pictures, advanced features,
crisp sound and audio-visual products with superior, timeless design,” said Mr
Ki-Heung Yoon, Managing Director, Electronics Business Division, Samsung Asia
Samsung’s Full HD IDTV M8 LCD TV includes a built-in MPEG4 decoder and utilises
the best video compression standards available in the industry. The MPEG4
decoder allows HD images to be streamed through terrestrial broadcast services
and this video codec will be adopted by MediaCorp to stream free-to-air
programmes in HD. With the IDTV M8’s built-in MPEG4 tuner, consumers can do away
with additional wires and an external set-top box as well as navigate TV
programmes from a single remote controller. The best picture quality for both
analogue and HD programmes can be readily experienced as it is optimally
This year, Samsung will continue to place great emphasis on the HD TV market
with a new and exciting line-up that also includes the Bordeaux Plus LCD TV,
Full HD M8 LCD TV and Q9 Plasma TV. Samsung recognises the great potential of HD
and has taken initiatives to leverage its leadership in HD to cultivate and
expand the market for its range of HD products.
“Samsung expects tremendous growth in the HD industry and we are now
experiencing steady and robust adoption of HD among consumers,” said Ms Irene
Ng, Director of Strategic Marketing, Electronics Business Division, Samsung Asia
Pte Ltd. “HD will be a must for consumers, and Samsung is best positioned to
deliver HD’s superior viewing experience, with our technological and product
leadership in HD products from HDTVs to Blu-ray disc players and home
In Asia, factors driving the adoption of HD are gradually falling into place.
These include government regulations, HD broadcasts, HDTV availability, recorded
content such as Blu-ray discs and HD gaming. Samsung is helping to accelerate
this process through its dual-pronged approach with terrestrial broadcasters and
digital television content providers. Its collaboration with MediaCorp to launch
the world’s first MPEG4 IDTV through undertaking joint field tests in households
around Singapore will bring a whole new experience of enjoying HD terrestrial
programmes. Additionally, Samsung’s strategic partnerships with Discovery
Networks Asia and National Geographic Channel in the region are helping to
educate consumers on HD and allowing them to fully experience HD.
Samsung led the global TV market last year in both amount and sales units for
the first time since its entry into the business 34 years ago. In the region,
Samsung clinched number one position for LCD TVs, registering a spectacular
growth of more than 400 per cent, while its MP3 players achieved volume increase
of 63 per cent. For 2007, Samsung is targeting a 70 per cent increase in sales
for its TVs and a 300 per cent increase in the MP3 category.
The company is confident about reaching its MP3 player targets with its
outstanding offerings that combine superior sound with sleek designs and unique
lifestyle features. Apart from LCD TVs, MP3 players are another key growth
engine for Samsung in the region. Samsung was the best selling brand of LCD TVs
last year and was placed second by market share for the local MP3 player market
in February 2007.
Samsung will continue to invest in leading manufacturing, R&D, and design
facilities to further enhance its competitiveness.
Highlights of Samsung’s range of audio-visual products showcased at the Roadshow
HIGH DEFINITION TV
· IDTV M8 LCD TV: The IDTV M8 offers the best picture quality available in the
market with its Full HD 1080p resolution and built-in MPEG4 tuner. Enjoy the
best possible terrestrial broadcast picture quality with optimal MPEG4 tuning
and do away with the need for a separate set-top box and remote controller. The
IDTV M8 is available from May and comes in 40, 46 and 52 inch models at
recommended retail prices of $7,399, $9,399 and $11,399 respectively.
· Full HD M8 LCD TV: Samsung’s premium M8 Series sets new standards in picture
clarity by offering Full HD 1080p resolution. Samsung’s proprietary Super Clear
Panel technology also generates excellent clarity with an outstanding dynamic
contrast ratio of 15000:1. The TV also incorporates Samsung’s new Wide Color
Enhancer that produces perfect colours even in bright areas. The Full HD M8 LCD
TV is available in 40, 46 and 52 inch models at recommended retail prices of
$6,999, $8,999 and $10,999 respectively.
· Bordeaux Plus LCD TV: A recipient of the prestigious 2007 red dot design
award, the elegantly designed Bordeaux Plus Series takes a step forward from the
Bordeaux LCD TV, the best-selling Samsung LCD TV for 2006. The Bordeaux Plus
features subtle lines and a lacquer exterior in a choice of neoclassic black or
pearl white, and boasts speakers and touch-sensitive buttons ingeniously hidden
from view. The Samsung Bordeaux Plus LCD TV is available in 32, 37 and 40 inch
models at recommended retail prices of $3,099, $4,099 and $4,888 respectively.
· S8 LCD TV: Samsung’s glossy black S8 LCD TV comes in a classic, elegant
design, shaped by a smooth bezel with speakers mounted on the side. The TV
provides advanced features with two HDMI terminals and the same high-speed
response times and brightness of other top-end models. The S8 is available in
32, 37, 40 and 46 inch models at recommended retail prices of $2,599, $3,899,
$4,399 and $5,999 respectively.
· Q9 Plasma TV: Samsung’s stylish and minimalist Q9 Series features Samsung’s
cutting edge Ultra FilterBright technology which uses Samsung’s Super Black
Panel and a specially designed Optimal Light Filter to enhance the bright-room
contrast ratio to six times that of normal Plasma TVs. A winner of the Consumer
Electronics Show (CES) 2007 Innovations Award, the Q9 is available in 42 and 50
inch models at recommended retail prices of $3,699 and $7,599 respectively.
· Z57 Ultra SlimFitTM TV: Samsung’s premium Z57 has a Bordeaux-inspired classy
design that is half the size of traditional CRT TVs. The 21 inch Z57 is
available at a recommended retail price of $429.
· Z50 SlimFitTM TV: Get the best experience possible on a CRT TV with the Z50
SlimFitTM TV which offers 1080i/480p HD picture quality in a form factor up to
30 per cent slimmer than usual CRT TVs. The 29 inch Z50 model has a recommended
retail price of $1,099.
HOME ENTERTAINMENT SYSTEM
· HT-TXQ120 Home Theatre System: A CES 2007 Innovations Award Honoree, Samsung’s
HT-TXQ120 matches impressive performance from Samsung’s Digital Natural Sound
Engine (DNSe) with equally appealing aesthetics. The system features a Full HD
up-scaling capability, which brings to living rooms HD pictures from DVD
sources. It also incorporates a variety of features like versatile multimedia
playback and instant entertainment with USB Host Play function. The HT-TXQ120
will be available from May 2007 at a recommended retail price of $1,999.
· DVD-1080P7 HypervisionTM DVD Player: Samsung’s DVD-1080P7 incorporates HDMI
Out 1080p feature that enables Full HD up-scaling for the ultimate viewing
experience. The DVD-1080P7 will be introduced from May 2007 with a recommended
retail price of $249.
DIGITAL STILL CAMERA
· i7 Camera: With an innovative rotating LCD touch screen to allow quick
switches between the camera’s different multimedia functions, the Samsung i7
camera is the perfect travelling companion with its World Tour Guide. Users can
have instant access to travel information in 30 countries stored on the camera’s
450 MB of internal memory. The i7 camera has a recommended retail price of $649.
· i70 Camera: Fashionistas will love the Samsung i70 which has faux diamonds
placed around its 7.2 megapixel lens and premium patterns etched by lasers on
its surface. Available in silver, black, pink and gold, the i70 is a must-have
with its ability to double up as a MP3 player, digital camcorder among other
functions. The i70 camera will be introduced in May 2007 with a recommended
retail price of $599.
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