Sony Ericsson creates a brand new way to experience games on your mobile

The new Sony Ericsson F305 with Motion Gaming puts ‘fun and entertainment’ at the heart of the mobile phone. In addition to horizontal gameplay and dedicated gaming controls – to let you control the action the way you are used to – the F305 lets the user control the action with a swing or a swipe of the phone.

Singapore, 17th June 2008 – Today’s announcement sees Sony Ericsson placing gaming at the heart of its latest phone release. Targeted firmly at a youthful audience, the F305 with Motion Gaming lets you control games with the flick of a wrist or the swing of an arm, and then see the results straightaway on the screen. Using advanced motion sensor technology, the phone can, for example, follow your actions to imitate bowling or casting a fishing line.

With the F305 your favourite game is only one-click away. Enjoy the full gaming experience with stereo speakers, which also come in handy for sharing the latest track on the media player. Add a 2.0” screen into this pocket-sized slider phone and the F305 takes playing games on your mobile to a whole new level.

“Gaming is no longer something you do on your own. It’s about having fun with your friends and interacting with the game” says Howard Lewis, Vice President and Head of Product Business Unit at Sony Ericsson. “We have used motion sensor technology before in our phones and integrating it into gameplay is a natural progression.”

To complement the F305 there is also now a handy new accessory available for the serious gamer. Although the F305 gives you up to 8 hours of gameplay, there is always now a back-up with the Power Pack CPP-100. Attach it to your keyring and when you need it, simply plug it into the phone to receive an instant battery power boost.

The F305 is about more than just gaming. Slide it open and find it packed with the latest Sony Ericsson features. Never miss a fun or unexpected moment with the phones 2.0 megapixel camera. Share your photos or music with friends via Bluetooth™ or Memory Stick Micro™ (M2™). It will also be possible to change the look of your phone with optional Style-up™ covers – up to four covers to choose from.

The new F305 with Motion Gaming
Fun and entertainment on the move
 Motion Gaming with three preloaded motion games, “Bowling”, “Bass fishing” and “Jockey” – encounter gaming in a completely new way
 Additional motion games developed by Gameloft™ plus 50 more 2D and 3D games available for download at PlayNow.
 Loud stereo speakers – enhance your gaming experience or share the latest music with friends
 Horizontal game play and dedicated gaming keys – play games the way you want
 2.0 megapixel camera and Bluetooth™ – a complete media experience
 Expandable memory – Memory Stick Micro™ (M2™) slot.
The F305 with Motion Gaming will be available in Polar White and Mystic Black in selected markets from Q3 2008. It will be a Quad-Band EDGE phone supporting 850, 900, 1800 and 1900 frequency bands.
Power Pack CPP-100 will be available in selected markets from Q4 2008.

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