LG Arena LG-KM900
launched in Singapore OCWorkbench 8 May 2009
LG Arena multimedia phone KM900 Arena
New Multimedia Powerhouse LG ARENA is Now Available in Singapore
Brilliant Sound, Incredibly Vivid Screen, More Storage and 3D Interface Provides
Never Before Seen Level of Multimedia Experience
Singapore, May 7, 2009– LG Electronics, a worldwide technology and design leader
in mobile communications, today announced the release of its new fully loaded
multimedia phone, LG ARENA (LG-KM900) in Singapore.
The launch event was held at Supperhouse at 7pm
hosted by Mediacorp artiste Huang Hui.
“When ARENA was first unveiled at the Mobile World
Congress 2009, we saw great excitement from our customers in its stand-alone
multimedia features,” said Mr. Jeff Cheh, Managing Director of LG Electronics
Singapore. “Visitors particularly appreciated features such as the world’s first
Dolby Mobile for both music and video, WVGA display with 4 times more clarity
than standard QVGA screens, an outstanding 5 megapixel camera, large storage
capacity up to 24GB and especially the intuitive new 3D S-Class UI, which is a
fun gateway to all of these top notch features.”
Since its debut at the Mobile World Congress 2009 in Spain this February, not
only has the ARENA created huge media interest and buzz from bloggers, it has
also achieved 1 million unit pre-orders from various carriers around the globe.
Multimedia Features that Come Alive: Brilliant Sound and Incredibly Vivid Screen
with More Storage
ARENA is the perfect portable multimedia powerhouse to enjoy immersive audio and
razor sharp video at all times. It includes the world’s first Dolby Mobile
technology for a globally released handset, delivering an exhilarating
surround sound experience for video content and also enhances the sound of music
content. Its 3.0-inch WVGA screen has four times sharper resolution than
standard QVGA screens, meaning users can always find the clearest viewing
experience for DVD quality DivX or Xvid movies on-the-go.
D1 recording capability captures DVD-resolution video that looks great
even when played back on a large TV. A range of equalizer presets to fit all
genres and individual tastes make the experience even better. Hundreds of music
and movie files can be handled with expanded 24GB storage, including
8GB of internal memory and a micro SD slot. Its powerful battery offers up
to 30 hours of MP3 playtime and 300 hours of standby time.
Users don’t have to sacrifice high quality picture for their unforgettable
moments due to ARENA’s five megapixel camera with auto and manual focus
capabilities. Videos and photos can easily be shared on social networking sites,
thanks to 3G HSDPA 7.2 networks and Wi-Fi. FM transmitter and 3.5 mm
audio jack always leave space for users who want to enjoy their music in the
car, at home on a stereo or anywhere with preferred ear phones. Other advanced
features include Google Packages, A-GPS and geo-tagging.
3D S-Class User Interface: Fast, Intuitive, and Fun Way of Enjoying Your
Debuting on the ARENA is LG’s new S-Class UI, offering the most
exhilarating gateway to enjoy these countless multimedia features. It was
designed from the very start to leverage on the advantages of touchscreens and
eliminate unnecessary menus and steps. At its core is a 3D cube layout that
provides four customizable home screens. Users can have much faster and easier
access to all features by flipping the cube with just the flick of a finger. The
Elastic Lists feature is one of a kind with list items being stretched like a
rubber band when touched, eliminating the extra step of switching to a new
screen for other choices.
Fast yet smooth 3D transitions between menus are made possible with the
help of a powerful AMD processor. The quick touch response and
multi-touch capabilities greatly enhance the web surfing experience for users.
Intuitive and life-like touch-based 3D menus take the fuss out of searching
through contacts and multimedia content, perfect for anyone more comfortable
with a traditional analogue experience. For example 3D Reel Scrolling lays out
menus as if they were on a film reel, so users can naturally view multimedia
options by just dragging the reels with their fingers.
With S-Class UI, LG provides not only better functionality but also a lot of
fun. ARENA’s colourful graphics give ARENA a great sense of dynamism. For
example, images in the Floating Image Gallery cascade off the screen randomly
when the phone is turned horizontally, not only providing great convenience in
viewing photos, but searching as well. Users can see photos taken on the
different days by sliding a finger from top to bottom and those taken on same
day by dragging a finger from left-to-right.
LG ARENA comes in silver colour scheme and will be available for purchase from
May 2009 at all major mobile retail outlets priced at S$768/- with no
Please visit http://arena.lgmobile.com for more information on LG ARENA.