New Amazon deal brings Fringe, The West Wing and more to Prime Instant Video

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Amazon (AMZN) on Friday announced a new partnership with Warner Brothers (TWX) that will bring new content to its Prime Instant Video library. The new licensing agreement adds shows such as The West Wing and Fringe to the retail giant’s popular streaming service. “Since launching Prime Instant Video, we’ve continued to expand both the quantity and quality of video content for our Prime members,” said Brad Beale, director of digital video content acquisition for Amazon. “Bringing Fringe and The West Wing – two shows with a devoted fan base – to Prime Instant Video first, is another way for us to add value for Prime members and to continue to give customers content they love.” Amazon’s Prime service is available for $79 per year and offers customers free two-day shipping, and access to more than 18,000 instantly streamed movies and TV episodes. Amazon’s press release follows below.

On Prime Instant Video First: Amazon Announces Digital Video License Agreement with Warner Bros. Domestic Television Distribution, Bringing Acclaimed TV Shows Exclusively to Kindle Fire and Prime Customers
New licensing agreement brings Emmy award winning, The West Wing and fan favorite, Fringe to Prime Instant Video, along with other popular TV shows
SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN) – Amazon.com, Inc. today announced a licensing agreement with Warner Bros. Domestic Television Distribution to add popular TV shows, including Fringe and The West Wing to the Prime Instant Video catalog. Millions of customers are already enjoying more than 18,000 Prime Instant Videos on Kindle Fire and hundreds of other compatible devices, and this agreement adds a variety of fan-favorite TV shows including Dark Blue, Alcatraz, and The Whole Truth.
Both Fringe and The West Wing will be available exclusively on Prime Instant Video for the summer, giving Prime members and Kindle Fire customers exclusive access to favorite titles that have been previously unavailable. Prime Instant Video includes more than 18,000 movies and TV episodes available for Prime members to instantly stream and enjoy at no additional cost. To start watching Prime Instant Video now, visit www.amazon.com/PIV. Customers who are not Prime members can enjoy a free one month trial of Prime and all Kindle Fire customers enjoy a free month of Prime right out of the box.
“Since launching Prime Instant Video, we’ve continued to expand both the quantity and quality of video content for our Prime members,” said Brad Beale, director of digital video content acquisition for Amazon. “Bringing Fringe and The West Wing – two shows with a devoted fan base – to Prime Instant Video first, is another way for us to add value for Prime members and to continue to give customers content they love.”
“We are thrilled to count Amazon as a digital distribution outlet for our television group,” said Ken Werner, President, Warner Bros. Domestic Television Distribution. “As more and more television content is enjoyed by fans across a myriad of subscription channels and platforms and on numerous devices from televisions to tablets, deals such as this give consumers the opportunity to discover, catch-up, or simply enjoy a favorite series again and again.”
Prime customers can access Prime Instant Video on Kindle Fire or any of the hundreds of compatible Amazon Instant Video devices, including the Roku, Xbox 360 and PlayStation 3 gaming console. For a list of compatible Amazon Instant Video devices visit here.

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